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SEO (Search Engine Optimization)

What is SEO ?


Simply put:
SEO represents Search Engine Optimization and is the process or ‘following the rules’ of the search engine providers, such as Google, and setting up the website text and images that will attract the most number of users through the process of natural search and back links to a website. Google is generally known as the default search engine; the bench mark. Other search engines link Bing, Yahoo have different criteria for their rules but as Google is the most popular and we use their guidelines.

Google search ratios

The illustration represents the ratio of searches conducted by web users – 77% verses all other search engines. Bing is the closest with 10.42%


A more technical definition from Wikipedia.

Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back links, or inbound links, is another SEO tactic.

The acronym “SEO” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.


The SEO rules change all the time. Below is an extract from a Google blog post.

“We’re always reassessing our ranking and user interface,
making hundreds of changes each year” – Google Blog


People will use the Internet to find things that they want or need and you should be ready for them to fall into your SEO ‘trap’. When thinking about your website ideology you have to think like someone else, searching your own name or business is likely to be found. Internet users will mostly search “car mechanic” before they use “John Joe car mechanic” User will only search for John if the have heard about him. While brand and business names  are important good results will on generic search terms. Getting top ranking for generic searches like “car mechanic” is paramount.

The Google algorithmic looks for repeated keywords and keyphrases that are placed in the correct parts of METADATA, core files, html and in the content to rank the quality score of the website. Good SEO writing is also a key component to high quality score. There are over 50 ‘rules’ that must be followed to set up SEO correctly. Quality score is a very complicated system of ranking a website.

FREE TIP: The SEO technique that works the best is traffic: sites that contain great content will be recommended by its users and therefore will increase traffic which will in turn create a higher page ranking!


Here is an example of what we refer to:  (Please note we have no association with any of these companies, and wish them to succeed as much as each other) A random search phrase chosen for its popularity and competition.

“Laptop Computers”

The company at the top are number one because they have ‘followed the rules’  in relation to their website SEO structure. There were websites with a better domain name that should have ranked higher but did not because their SEO has been neglected. Once a website gets to number one it has a real opportunity to stay there because it always at the top and therefore human nature will make it the first one visited above all else and therefore traffic will be the highest.

FREE TIP: Get your website content up on the site as quickly as possible: Through experience we have found that Google will tend to favour a new website to give them a chance against higher ranking websites. When you get the top of the list use this window of opportunity to stay there: Make sure that content is good, useful and fresh.

Questions to ponder: At the time of this search, why did a better domain name with the words “laptop computers” NOT return number one result or even be on page one? We have researched some of those websites and discovered that their websites have not been set up correctly. Just a few words not placed in the correct SEO structure can cost a company thousands if not millions of of dollars.

Let us help you get the most out of your website. If we can help you : we will.

Contact us today about your website SEO needs. (This includes all types websites systems and html sites)


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